Case Studies - Ambassador Travel

The Beginning
Just after 9/11, many people were afraid to travel. Many travel agencies were hurt by this fear, and Ambassador Travel was no exception. When Diana from Ambassador Travel first approached us, she was the owner of a small travel agency that needed a new way to do business.

iias assisted Diana in developing the idea to create a number of different websites. Each of these sites would be simple, directing users to an online booking system for Canada's major airlines. This plan would generate commission for Ambassador Travel based on each booking that originated from these websites. This was an aggressive and unique plan.

The Process
Through consultation and a close working relationship, iias and Ambassador Travel developed a solid strategy to create sites quickly and effectively. iias conducted marketing research. Once the research was complete, iias used eMarketing techniques to generate results that would rank Ambassador Travel's airline sites high in the major search engines.

Once Ambassador Travel's sites were published and promoted, the results were immediately evident. Ambassador Travel became Canada's fastest growing travel agency. Ambassador Travel's success continued, allowing them to expand into car rentals, cruises, all-inclusive resorts and travel insurance.

The Successes
Ambassador Travel has expanded its office, growing from 6 employees in 2001 to 35 employees at the beginning of 2005. In order to accommodate this growth, Ambassador Travel decided to set up a call centre, and asked iias for help with this too. iias has an ongoing commitment to assist clients with logistics, technical and eMarketing support.

Since the start of 2006, iias has developed new booking engine websites for Ambassador Travel. These websites are a unique merger of new and existing technologies, allowing users to book tickets online for major Canadian airlines. These sites provide travelers with a very simple way to book while also providing the lowest fares possible for flights. By providing this service, Ambassador Travel has become more prominent in the Canadian online travel market.

The End Result
When Ambassador Travel first approached iias, we listened with interest. iias took Ambassador Travel's original vision, made it work, and then helped Ambassador Travel improve upon this vision further. Through successful marketing strategies and a desire to help clients succeed, iias continues to assist Ambassador Travel grow their business.

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