Case Studies - Castle Sewing Centre

The Beginning
When Castle Sewing first contacted iias in 2000, they were a small, one-store family business from Surrey, BC that specialized in sewing and quilting. Castle Sewing had a website, but they were having trouble accessing it to manage updates. They asked iias to transfer their website to our server and make changes to it that would facilitate easy maintenance.

iias was happy to help Castle Sewing, providing the services they requested within a week. We explained exactly how the update tools worked and provided support as necessary. Castle Sewing also requested email for their employees; iias was able to provide this service easily.

The Process
After a solid working relationship was established, Castle Sewing asked iias to design a new website. Castle Sewing realized how important the Internet is to their clients and wanted to have a bigger impact through a stronger online presence. iias worked with Castle Sewing to design a website that had all the functionality Castle Sewing required, but was simple enough to allow Castle Sewing to make regular updates.

The design process followed our standard procedure. Through iterative designs and constant communication, iias created a design that was what Castle Sewing requested. We used our knowledge of the Internet and combined it with their knowledge of sewing to establish a website that is an excellent point of contact for Castle Sewing's customers.

From the beginning, iias realized that Castle Sewing was a special case. iias understood how they worked and their desire to use the Internet for business, but also realized that they were on a modest budget because they were a small family business. We worked hard to provide the level of service our clients have come to expect, maintaining open communication and ensuring trust.

The Successes
Since 2000, Castle Sewing has had nothing but positive experiences, expanding into two Country Folk stores in Abbotsford and Chilliwack. They now send regular newsletters to clients and offer online specials. They present a full online catalogue of the machines they carry in their stores and use their website to explain their longstanding history as a specialized sewing store. Castle Sewing views their website as a way to stay in touch and communicate with customers. It allows customers to browse products and conduct research at home, empowering them to make an informed decision.

The End Result
Just because Castle Sewing is a small business doesn't mean they have to have a small web presence. Castle Sewing uses their website to provide support for their clients. Their website supplies a more personal touch than a phone book advertisement, and shows their dedication to being a good service provider. iias has continued to help Castle Sewing serve their customers, and Castle Sewing has continued to use iias to provide the growth they look for on the Internet.

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