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2005 Holiday
eCommerce Trends
Cyber Mondays
"Cyber Monday" is a term coined by shop.org that refers to the
Mondays between American Thanksgiving and Christmas. The Monday
directly after Thanksgiving is Cyber Monday 1, followed by
Monday’s 2, 3 and 4. What is so significant about these days? It
seems that online shoppers are most likely to make purchases on
a Monday. Here are a few results about each Monday in particular.
Cyber Monday 1 (November 28, 2005)
This Monday showed a traffic increase of approximately 30% over
2004 on comparison site Shopping.com, and 39% overall. US sales
on Cyber Monday 1 outdid sales at "bricks and mortar" stores for
"Black Friday", the day after Thanksgiving.
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Cyber Monday 2 (December 5, 2005)
According to Performics, this day was the biggest day for
eCommerce sales of the entire holiday season. Sales for this
Monday were up 35% over 2004.
Cyber Monday 3 (December 12, 2005)
This was the second most popular Monday in 2005, and the 3rd
most popular day, after December 5 and 6, 2005.
Cyber Monday 4 (December 19, 2005)
This Monday had the largest year-over-year increase of Cyber
Mondays in 2005. For the first time in four years, Cyber Monday
4 had more sales than Cyber Monday 1, attributed to the large
amount of time between this Monday and Christmas day.
Sources:
Performics Inc., www.performics.com
PRNewswire,
www.prnewswire.com
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2005 vs. 2004
What exactly have the increases in purchases been? How much is
shopping up? Here are some comparisons between 2004 and 2005.
comScore Networks estimates that US online retail
spending excluding travel from November 1 to December 31 was $19.6
billion, up 25% from $15.7 billion in 2004. Overall, 2005 saw a 22%
increase over 2004 in spending, to $143.2 billion.
The Association for Online Commerce and Services (ACSEL)
found that online spending in France for 2005 totalled €2.9 billion, up over 45% from 2004. The number of online transactions in
France rose by 47% to €34.8 billion. Christmas provided a big boost
in Internet sales, as it did in many countries.
According to YouGov, in the UK over one-third of
Christmas shopping was done online. 53% of those shopping spent more
online in 2005 than in 2004. Amazon.co.uk took nearly 25% of money spent
by respondents on music and home entertainment goods. November and
December 2005 saw online sales in the UK of almost £5 billion in 2005
compared with £3.5 billion in 2004.
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