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2005 Holiday eCommerce Trends
Actinic found that UK online businesses averaged an
80% increase in turnover during November and December 2005 over 2004.
This repeats the results found in 2004 vs. 2003. Overall order volume in
November and December was also up by as much as 110% over 2004.
Sources:
comScore Networks, www.comscore.com
Financial Mirror, www.financialmirror.com
Computing, part of VNU Business Publications,
www.computing.co.uk
Actinic Software Ltd., www.actinic.co.uk
Irish Examiner, www.irishexaminer.com
UK
Supermarkets and High Street
One of the largest increases in online shopping has
occurred in the UK. Many UK grocers promote shopping online, in addition
to online stores such as Amazon, and the online counterparts of
High Street stores such as Marks & Spencer.
This Christmas, online shopping at grocer websites such as Fortnum and
Mason, Tesco, Ocado/Waitrose, Sainsury’s and ASDA (part of the Wal-Mart
family) were faced with a much higher increase in demand than expected
or predicted. Fortnum and Mason received 75% more Internet orders versus
2004, and was unable to fulfill them all by December 24.
Even before the Christmas shopping season was complete, Tesco was
keeping its 1,500 delivery vans running continuously, and Sainsbury’s
had increased its delivery capacity by one-third. Other grocers were
forced to stop taking online orders up to ten days before Christmas due
to the unexpected demand, and were still unable to guarantee delivery
before Christmas.
Comparatively, sales at the
traditional High Street stores have increased marginally. Overall there
has been a 32% increase in eCommerce in the UK in 2005, and only a 5%
increase in retail stores. The best selling High Street stores are those
that have online websites in place, such as Boots, John Lewis and Virgin
Megastore. HMV, High Street’s other music store, has found increased
competition from online music stores has caused a decrease in sales.
Sources:
Belfast Telegraph,
www.belfasttelegraph.co.uk
Townsville Bulletin,
townsvillebulletin.news.com.au
Computing, part of VNU Business Publications,
www.computing.co.uk
Irish Examiner,
www.irishexaminer.com
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