Broadband Adoption
According to eMarketer, the estimated number of Internet using households in Canada on broadband connections (including ISDN) in 2004 was over 5.2 million, accounting for 66% of all online households. It is predicted that by 2007, 81% of online households will have a broadband connection. With the ability to load pages faster and complete transactions sooner, broadband connections have enabled more online buying.

In 2003, the CRTC ruled that DSL broadband should be unbundled from local phone services. This gave broadband customers a larger range of subscription services. It also created a more competitive market, which decreased prices and increased subscribership. Broadband is also available in Canada via cable modems.

DSL is the predominant form of broadband access in Canada; it is predicted that from 2003 to 2007, DSL connections will grow at a 17.6% annual rate, while cable modem use will only grow at 10.3%.

In 2000, only 12.1% of all Canadians had a broadband connection. The use of broadband reached 36.2% in 2003, and is predicted to reach 58.6% in 2007.